Due to the speed of innovation in digital technology within business, the role of the CIO has seen numerous changes over the last couple of decades. Now, however, it is seeing a total transformation.
Thanks to the proliferation of digital technology, many established corporations have been disrupted by start-ups who have embraced technology to gain a competitive edge. Giants such as Blockbuster – who had the opportunity to buy Netflix for just $50 million in 2000 – have gone defunct, while the latter’s market cap recently passed $100 billion. So how does your corporation avoid the same fate? What distinguishes the disruptor from the disrupted?
Business optimisation aims to streamline the individual processes within a company to achieve the same end results in a shorter space of time, using fewer resources, less financial outlay or minimising the occurrence of human error and bottlenecks. All of these inefficiencies can slow down your business, costing it valuable time and money, and optimisation seeks to analyse your existing model and tweak it for improved performance going forwards.
Running a small business can often mean you’re a ‘Jack-of-all-trades’ some days. You might be the designer, accountant, office manager, marketing exec and customer service advisor all before lunch-time. So, for you busy entrepreneurs here are seven useful apps which will allow you to work from anywhere, get things done quicker and remember to do the things you said you would!
It’s no secret that insurance companies globally are beginning to take digital technology, or more specifically insurtech more seriously. As a way of launching the industry into the digital future. Despite being ever so slightly behind the curve, insurance firms large and small are toying with technology like software bots, artificial intelligence and IoT. Helping to increase customer loyalty, push their expenses down, and create more competitive products.
The modern business workforce is increasingly technologically aware and capable. Thanks to the high accessibility of smart and connected devices, many employees couldn’t imagine life without digital technology, both in the office and beyond. In most industries, people are growing more comfortable using technology as a business tool and a digital transformation is an exciting step forward.
Since their introduction almost 40 years ago, spreadsheets have played a vital role in allowing businesses to keep track of sales data and customer contact details.
But despite spreadsheet packages like Excel and OpenOffice being still widely used, the advent of online systems and the digitization of business processes have offered new opportunities for sales teams to work smarter and more efficiently.
What is Digital Transformation and how can I apply it to my marketing activities? The truth is, Digital Transformation isn’t a “thing” you can plug in to your current marketing plan, nor a tool you can download. Rather, it’s a way of thinking, a way of communicating and a way of delivering value to customers.
Digital technologies provide scalable support for business activities across the business landscape and are powering Digital Transformation. These are typically activities around Sales & Marketing, Customer Relationship Management (CRM), Product & Service Development and Operations.